Advertisers pay Google millions of dollars to put their ads in front of online customers looking for specific products/services.
When a customer searches for home loan for example, Google's search engine serves up ads from Quicken Loans, Lending Tree, Bank of America and many other home loan companies. These ads can be seen on the right side of the normal search results.
However, Google also displays these ads on its vast network of websites, mobile applications, videos and online games to grab the attention of a wide range of viewers.
Your website can be a part of that vast content network!
When someone clicks on a Google ad displayed on your website such as the ads you see right here on this page, Google pays YOU! This is essentially what Google AdSense is about.
MAKING MONEY WITH GOOGLE ADSENSE: THE FIRST STEP
Google AdSense is a marketing system that displays Google advertisements on a vast content network including websites, mobile applications, videos and online games. AdSense is truly one of the easiest way to make money online. You don't have to install any software; just a few lines of codes to copy and past into the your website.
As a first step you must have a website to display Google's ads. You can build a website, have one built for you or use a free site such as the popular Blogger.com.
If you would like to try your hand at web design, take a look at this FREE design "starter" course: www.e-learningcenter.com/free.htm. If you prefer a book, take a look at the easy to follow Build Your Own Website the Right Way. You can also visit popular web design forums like Sitepoint and DigitalPoint for web design tips and assistance.
DON'T HAVE A WEBSITE? START HERE
One easy way to get a website is to sign up for a free blog from blogger.com.
Name your blog and select a word or term that will replace yyy in yyy.blogspot.com
On the following page Chose a template and click Continue
You should see "Your blog has been created!"
Select the option to START BLOGGING.
Click on the tab that says "Monetize"
Select the first option and click Next
Chose "Create a new AdSense account" and click Next
Go ahead and "Create an AdSense Account" then hit Submit Information
Verify the information you entered and Submit.
After the process is complete you'll receive email with further instructions
Please be aware that this is a quick, easy and inexpensive way to participate in Google's AdSense program. However using a blog like Blogger.com is limiting in that you have to update it regularly and it isn't the best option for static content. Eventually you want to own your website.
BUILD A SITE IN UNDER 15 MINUTES WITH GOOGLE SITES!
"Google Sites is an online application that makes creating a team website as easy as editing a document. With Google Sites, you can quickly gather a variety of information in one place -- including videos, calendars, presentations, attachments, and text -- and easily share it for viewing or editing with a small group, an entire organization, or the world."
Google Site can help you get started but it’s really designed to help people like engineers and teachers display information to a closed audience. It's somewhat limiting if you want to earn lots of money.
It is important to state that there is a program called Google AdWords that is closely related to Google AdSense. AdWords is for advertisers looking to buy ads that will appear on Google's content network.
There are many factors that determine the cost of each ad (to the advertiser) and the cost per click that Google will pay you (the publisher or website owner). Hence the cost per click of a specific ad usually varies from day to day.
However, there are certain ads that tend to be more expensive than others. If these ads appear on your website you will see a greater adsense payout in your account. What type of ads are these?
Advertisements about mortgage, home purchase, home loan, equity loan, refinancing, auto loan, credit, credit cards, credit line, debt consolidation, investment, stocks, trading, health, health insurance, term insurance, web hosting, google affiliate, product liability, personal injury, and injury attorney pay out a higher adsense income.
Your website must have content related to these subjects to attract these expensive ads.
Google AdSense ads come in different formats and sizes. Go to www.google.com/adsense/adformats to see all of the different types of ad that are available for placement on your website(s).
Research has shown that the 336 x 280 rectangular ad gets the most clicks! The 300 x 250 rectangle ad is second in line for clicks. When you set up your AdSense account select text ad with white background and white border so that the ad appears to be a "natural" part of the content. Avoid too many colors and effects because your ad should never scream, "I am an ad. Click me!"
"Once your AdSense application has been approved, you can follow this guide to get started with AdSense right away." These steps will help you add an AdSense ad unit to your site.
